We shared Craig Fleming's photograph 'Ursula' on our Instagram and the response was fantastic. We like to get in touch with the photographer and find out a little more about the process that went into creating it.


Ursula - Craig Fleming

Technical information

Image title


Film used



Mamiya RZ67 Proll

Exposure time

1/125th @ f5.6




110mm f2.8

Other equipment

Profoto B1/4ft x 6ft



- Northern Quarter Manchester


Firstly, tell us the story behind this image. What inspired you to shoot it?

We'd had a Wes Anderson / Life Aquatic vibe running around in our heads for a few day so we decided to source a few models that fitted that aesthetic.

Did you come across any challenges?

None as such, it was a very simple set up but as with any shoot if you get all the elements right then everything will always fall into place.

What process did you use (Tripod? Set exposure time? Filters? Lighting?)

Handheld at 1/125th of sec. Lighting from one big Profoto softbox slightly feathered.

How did you process it?

Rodinal 1:50

What about printing?

Not printed it yet but I will.


Image - ©Craig Fleming