ILFORD PHOTO

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BOOTS UK TO STOCK ADDITIONAL ILFORD FILM PRODUCTS

27th May 2015

BOOTS UK TO STOCK ADDITIONAL ILFORD FILM PRODUCTS
Recognising the increased interest in traditional black and white film photography

Boots is one of the leading high street retailers in the UK and have always considered photography as an important part of the business, from the early days of the small corner shop chemist offering film sales and processing, to the modern large-scale in-house digital photographic labs today.

Recent features by the Financial Times and GQ magazine, and on the BBC Magazine website, have backed up the ILFORD PHOTO 2014 Film Survey that confirmed support for traditional black and white film photography is growing.

This has not gone unnoticed by the management at Boots who have continued to strategically stock a range of film when other specialist high street photo shops have either reduced stock in favour of digital products, or the businesses have closed completely leaving customers with nowhere to go locally. Boots have recognised that there is now a gap in the market and an opportunity to support the increasing number of their customers who are asking for black and white film products.

As a result Boots UK has decided to stock three new items from the ILFORD PHOTO black and white film product range. From May 2015 over 450 of the larger stores will take in FP4 PLUS in 36 exposure cassettes, HP5 PLUS in 120 roll film, and the HP5 PLUS Single Use Camera. This will be in addition to the 2 films currently stocked: HP5 PLUS 36 exposure and XP2 SUPER 36 exposure.

Boots Buying Manager, Amie Klapsia, commented, “Film has always been an important part of the Photography range at Boots. As we head in to Summer it will continue to be so, as we have chosen to broaden our selection. We have seen increasing demand for black and white film and the range we have will help photographers of all abilities take stunning photos. Helping customers create something wonderful with their photos is important to us, whether it be with a frame, photobook or other personalised accessory. However, ensuring our customers have the best products to capture memories with is equally important. Getting the right film is the first step in taking a beautiful photo, which is precisely why we feel passionately about having a brilliant range of film at Boots.”

Boots UK Order & Collect Logo. Order by 6 p.m. and collect in over 2300 stores next day. Excludes N. Ireland, Scottish Highlands and Islands, Channel Islands, Isle of Man and Airport stores.
All four film items will be available in the Offer of “Buy 2 get the cheapest half price” that ends 21 July 2015. These items will also be available on-line from www.boots.com where if ordered by 6pm they can be collected from a choice of 2300 stores next day. Excludes N. Ireland, Scottish Highlands and Islands, Channel Islands, Isle of Man and Airport stores.

Steven Brierley, Sales and Marketing Director at HARMAN technology/ILFORD PHOTO, said “We are delighted that Boots have strengthened their commitment to film based photography. This step makes a wider selection of ILFORD films readily available in over 450 towns and cities throughout the UK.”