ILFORD PHOTO

PRESS ROOM STORY

NEW: ILFORD SINGLE USE CAMERAS

4th December 2012

ILFORD PHOTO introduce black & white disposable cameras perfect for party and wedding celebrations

ILFORD Black & White Single Use Cameras HP5 Plus and XP2 Super

There are 2 film choices available, each giving up to 27 exposures.

The ILFORD XP2 Super Single Use Camera gives the convenience of being able to have the film processed at any High Street photo-processing centre using C41 colour negative systems, with proof prints made on colour paper. These can either be close-to-neutral black and white prints, or colour toned monochrome prints, and are ideal for deciding which negatives to print on black and white paper.

The ILFORD HP5 Plus Single Use Camera is intended for processing at locations with standard black and white film processing and printing chemistry, resulting in true, real black and white prints that have a unique look as the images are made from silver.

These new high quality disposable cameras complete with Flash have a smart clean new look, and each camera is individually packaged with a Euro Hanger in the carton design to enhance display in dealer retail locations. UK Retail Price is expected to be in the region of £8.99 including VAT, excluding processing costs.

In the UK there is an additional option for a Process Paid version of the HP5 Plus camera. This comes packaged with a pre-paid envelope from ILFORD LAB DIRECT. Cameras returned in this envelope will have the film processed at the ILFORD Lab in the Cheshire factory, and will receive back a boxed set of 6x4 inch black and white prints. This option is expected to Retail at around £14.99.

Steven Brierley, Director of Sales and Marketing at HARMAN, says ‘We continue to be surprised at the number of requests we get for the retro style black and white film cameras. Many are from digital users who now want the look of real black and white prints from a film negative, especially when they go to events and parties.’

Cameras are available to purchase now from usual photographic dealers and distributors, and from www.HARMANexpress.com.

For enquiries call the Sales Office on +44 (0) 1565 684000