ILFORD PHOTO

PRESS ROOM STORY

BLACK AND WHITE MADE EASY

23rd September 2005

In response to much demand, ILFORD Photo has reintroduced the fabulous ILFORD Black-and-White Single-Use-Camera. At a time when colour images have become standard, pedestrian even, the appeal of subtle toning, mood enhancing monochrome prints has been rekindled though all areas where imagery plays an important part of communicating a message, a memory, a style.

Magazines, music videos, advertising and even major movies are all taking advantage of the mystique and the passion – even the raw subject detail – which black-and-white photography evokes. Now, creating superb monochrome pictures via the world’s best black-and-white 35mm film is as easy as capturing a snapshot.

The easy to use ILFORD Single-Use Camera offers the opportunity for anyone to take their own black-and-white images. It has a built-in flash effective up to 3m/10ft, an f/9·5 30mm lens and a shutter speed of 1/100sec. It is focus free and gives sharp pictures from 1m/3ft to infinity. A frame counter shows the number of pictures remaining, while safety interlocks prevent double exposures or blank frames.

The camera is loaded with 27 exposures of the acclaimed ILFORD HP5 Plus film, which is ideal for action shots, available light and all general purpose photography, to ensure the best possible results. This fast (ISO 400/27 din) film captures every detail, and produces prints to treasure, as much for their artistic value as for the subject matter.

When all 27 frames have been exposed, the complete camera can be taken to any traditional photo retailer or processing outlet for processing, or sent direct to ILFORD via the Process-Paid envelopes available from branches of Boots, Jessops, and most photographic specialists. For those able to process their own films, HP5 Plus is compatible with all major processing systems, including those which give the standard short fixing and washing times.

“The versatility of this single-use camera and the quality of results has made this a very popular product,” says ILFORD Photo’s Simon Galley. ”The level of enquiries about its return has prompted us to bring it back into the fold.

“The varied uses to which the camera was put, quite apart from being a fun and easy introduction to making black-and-white pictures, means that it is a valuable product within the ILFORD Photo portfolio. Applications such as being stored in a car glove box for recording any incidents whilst on the move, and as a novel wedding party camera, have ensured volumes will remain viable in the future.”

For full details of all ILFORD Photo products and services, telephone: 01565 650 000, email: sales@ilfordphoto.com or visit www.ilfordphoto.com